Case Study:

Augmented Reality Competition for PureMax Trade Show


The Brief

To promote Croda International’s new omega 3 technology PureMax™.


Inition worked closley with Croda to design a character that would promote their brand in the format of a competition at up and coming trade shows. Various prizes were awarded via a fun animation of Mr PureMax fishing off a desert island.


“It was great to see Mr Puremax come to life in a 3D animation! A really original way to draw people to our stand at Vitafoods in Geneva this May, proving to be an effective way to introduce current and prospect customer to our PureMax offer in a fun and novel way. We can’t wait to put it into action at another exhibition later in the year!”

– Laura Kelly, Croda Health Care, Marketing Co-ordinator