We are a multidisciplinary production company specialising in producing installation-based experiences that harness emerging technologies with creative rigour.

With a track record spanning over 13 years and hundreds of installations in both the UK and abroad, we are known for leveraging new technologies for creative communications well before they hit the mainstream; we’ve been augmenting reality since 2006, printing in 3D since 2005, and creating virtual realities since 2001.

From our Shoreditch London location, with our 2,000 sq ft Demo Studio, we’re able to showcase our work, along with the latest developments in virtual reality, augmented reality, gestural interfaces, 3D and holographic displays, haptics, 3D printing and scanning tools to name a few. As technology develops at an ever increasing rate, our Demo Studio provides vitally important hands-on experience for our clients, enabling an informed starting point for any new project.

INITION also provides professional users of 3D with complete technology solutions, drawing upon our own experience and our global network of suppliers.

As a SuperCommunications company, we’ve got the added benefit of having a team of talented IT, content, production and post-production specialists to call upon which allows us to deliver truly unique, outstanding multidisciplinary work for our clients.


Inition’s production capability is underpinned by our relationship with a wide range of cutting-edge technology partners. We are an independent reseller of advanced 3D and interactive technologies and provide expert advice and delivery of technology-based solutions to a wide range of educational, AEC, automotive, medical and research laboratory clients. This means our production team is literally surround by new technology, creating an environment where new ideas are never in short supply.


Some of the tech that we harness, which is available to see at our Demo Studio, include haptics (force-feedback devices), all manner of 3D and holographic display, gloves, head-mounted displays, motion capture, gestural interfaces, 3D and 360 camera systems, 3D printers and scanners, and many more. Check out the Extraordinary Technology link at the top of the page…