INITION is a production company with a difference. Specialising in the development of immersive, installation-based experiences, we bring great content to new technology platforms including virtual reality, augmented reality, 3D printing, 3D scanning, holograms and haptics.
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To view our extensive range of future technology, or experience one of our extraordinary installation-based projects, contact us to arrange a tour or demo.
MORE ABOUT OUR DEMO STUDIOWhat you guys did for Gartner was really cool and something that no one expected to see on a Xerox stand. I am really hoping we can work together on something in the new year.
Naweed Moulavi / Events Executive
When I think of Inition, I think of credibility.
Nathan Harper / IT Systems Architect
Thank you to the team at Inition. We couldn't have asked for better results. Great team effort.
Sheena Sauvaire / Global Marketing & Communications Director
You were very accommodating as the turnaround for the job was extremely fast. The studio was fantastic and our artist was made very comfortable.
Kat Anderson / Producer
@holibish Hi Hollie. Can you please DM us what you're seeing and we'll sort this out. Thanks.
RT @philharmonia: A sunny launch day for #VirtualOrchestra. Hope to see you over the weekend! @southbankcentre @esapekkasalonen https://t.c…
RT @philharmonia: Day 2 of #VirtualOrchestra is just beginning! We can't wait to see you at the #360Experience & our 37 screen #UniverseofS…
RT @RoyalPhilSoc: Really recommend exploring #virtualorchestra @southbankcentre - it's free, fascinating and you are virtually a member of…
RT @philharmonia: .@esapekkasalonen: "I'm now going to turn on the exhibition with the touch of a button" #virtualorchestra
RT @katesonofjohn: That was really v amazing & rather emotional! #virtualorchestra #VR @philharmonia @Inition @southbankcentre @esapekkasal…
@katesonofjohn @philharmonia @southbankcentre @esapekkasalonen @mscreativeuk Hi Kate, thanks for visiting. Glad you enjoyed the experience.
RT @MSClassical: The Virtual Orchestra is now launched at London's Southbank Centre. Go and immerse yourself! #virtualreality #VR https://t…
RT @southbankcentre: Put yourself right at the heart of the @philharmonia orchestra! Their 360 Experience opens at 3pm today #free https://…
Photo of INITION's Stuart Cupit & Allan Rankin with @detc_uk & @HSSMI sharing expertise on innovation in the… https://t.co/Tycfcq4BJP
RT @MusicMagazine: Inside the @philharmonia's fantastic Virtual Orchestra @southbankcentre 
RT @chargard2: Just been checking out @philharmonia's Universe of Sound & Virtual Orchestra @southbankcentre. Pretty incredible. https://t.…
TODAY catch the launch of our #VirtualOrchestra VR project with @philharmonia & @southbankcentre. Open until 2nd Oc… https://t.co/3uSkSPaEGJ
RT @philharmonia: #VirtualOrchestra opens @southbankcentre at 3pm today! Don't forget to keep up-to-date with our Live Blog https://t.co/dq…
We're getting ready for our big Virtual Orchestra launch with the @philharmonia & @southbankcentre tomorrow… https://t.co/Uw5kRUl8eG
RT @ManeeshJuneja: My latest post: An interview with @adrianleu of @Inition on the role for #creativity in healthcare https://t.co/3wZ2zpHM…
RT @kummernis: Future of music is audiovisual and it's 360 degrees. @FmFBarcelona Brilliant panel on the future of VR in music @Inition @VR…
Transport yourself to the centre of the orchestra with the @philharmonia at the @southbankcentre this Friday.… https://t.co/91yIxkHXHC
RT @engadget: Oculus Rift now available in UK stores https://t.co/fzjyLoW8ke 
RT @berkleevalencia: It's important for artists to understand the technology but it's also important we understand the artist-Jay Short on…
Experience + Technology
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L’Oreal brings Christmas magic to Selfridges shoppers
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25 Aug 2016 | News
“Ears” of Experience with INITION and Mixed Immersion
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18 Aug 2016 | News
Demo Studio Spotlight: New Tech from Microsoft & Oculus
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5 Aug 2016 | News
INITION Wins Big with Duplicate Cannes Lion Award
Experience
5 Jul 2016 | News
Inition at DETC Spoke launch a great success