The Brief

Award winning live entertainment specialists Melbry Events, commissioned Inition to help create a magical interactive experience for their Christmas Grotto at London’s largest department store. Melbry Events tasked Inition to create a memorable encounter for children based on their Wish Fairy character.


Inition created a bespoke augmented reality installation which delivered an enchanting fairy tale experience for children. By holding up a MagicSymbol card to the screen, children could summon the Wish Fairy before flying her around the screen. The Wish Fairy granted them one Christmas wish with a wave of her magic wand before dissappearing in a poof of fairy star dust.

Inition provided the entire AR solution including animation, augmented reality software, hardware and installation.


Inition’s Wish Fairy installation delivered the wow factor by enabling the children to ‘magically’ summon the Wish Fairy into their world. Using augmented reality delivered the wow factor and the installation has been delighting hundreds of children every day at Melbry Events Christmas Grottos in London and Derby.