Content Type:



Case Studies

You are viewing:

Extraordinary Experiences Cinema Digital Event In-store Installation Mobile Music video Print Software Tablet TV Virtual Reality Display 3D Input Devices 3D Laser Scanners 3D Printers Personal 3D Printers Professional 3D Scanning Software Accessories Augmented Reality HMDs Autostereoscopic Displays Binocular HMDs Edge Blending/Warping Future Displays Hand Motion Capture Hand-Held Displays Haptic Devices Haptic Gloves Haptic Software Immersive Displays Inertial Magnetic Tracking Systems Markerless Tracking Systems Monocular HMDs Motion Capture Software Motion Capture Suits Optical Motion Capture Systems Optical Tracking Systems Projet 460 plus sub range Rapid Prototyping Software Real-time 3D Software Tools Software Tools Miscellaneous Stereo 3D Displays Stereo 3D Filming Equipment Stereo 3D Projection Stereo 3D Screens with Glasses Stereo Tools Stereoscopic 3D Camera Hire Stereoscopic 3D Displays - Miscellaneous Stereoscopic Monitoring Stereoscopic Production Software Ultrasonic Tracking Systems Virtual Cinematography / Camera Tracking Volumetric/Holographic Displays VR Gloves Large Items MultiTaction Planar Retail Small Groups transparent displays Use in education Use in industry Motion Sight Smell Sound Touch 3D Displays 3D Displays and Filming 3D Printing 3D Scanning Augmented Reality Crowd Gaming Gestural & Glove Interfaces Haptic Interactives Head-Mounted Displays Holographic & Unusual Displays Motion Capture Stereoscopic Shoot & Post Unusual Displays Virtual Reality Architecture Art Automotive Cinema Design Education Engineering Fashion and Beauty Healthcare Marketing Media Military Museums and Heritage Music and Entertainment Oil and Gas Property Retail Sports and Leisure TV Video Games

INITION’s production team is rich in technical and creative talent. Developing new experiences with emerging technologies is what we get out of bed for. Whether it’s virtual or augmented reality, crowd gaming or unusual applications of 3D printing and scanning, we have a proven track record in innovation and spotting new trends before they hit the mainstream.

Technology is nothing without the creative talent and ideas to make them come alive. We’re all about bringing the best creative ideas to new technology platforms to make the experience the hero of the integration.

We’ve worked on a number of ground-breaking projects for a diverse portfolio of clients including: Topshop, Vodafone, Nissan, Sacramento Kings, LG, SelfridgesThe MacallanShell and Gadget Show Live – to name a few.

Our approach requires a thorough understanding of technology, which we’re lucky to have in spades thanks partly to our many and close relationships with the best-of-breed tech suppliers from around the world – part of our Extraordinary Technology business supplying leading tech to research labs and educational establishments across Europe and beyond.









Music Video




Inition exploit both emerging and established technologies such as tablets. Tablets and in particular, the iPad range, are fantastic tools for augmented reality production work. Many of our installations are controlled environments where a user is handed an iPad with the content pre-loaded so that they dive straight into the experience. Tablets can also run VR experiences and are great for compact interactive kiosks.


Virtual Reality Display











3D Displays 

With a range of 3D stereoscopic and holographic-style displays at our disposal, we’re experts in 3D display technology.

Our range of 3D projects range from a cutting-edge live 3D broadcast, to a holographic point-of-sale display.

Explore our range of 3D displays, or get in contact to arrange a tour of our Demo Studio.

3D Displays & Filming 


With a forward-thinking approach to traditional filming methods and formats, INITION has developed an impressively diverse catalogue of 3D filming projects. Using industry-leading 3D displays and filming equipment, and utilising the expertise of highly skilled technical and creative teams, we are able to employ 3D technology to create unique viewing experiences.

3D filming can augment or heighten the visual impact of a wide range of programs – from real-time events, to music videos and documentary television shows. 360°, slow-motion, motion-capture, and 3D-based visual installations are just some of the formats we can produce.

Our team of skilled operators and technicians are equipped with an arsenal of high-quality tools and displays that can be adapted to meet the creative and technical requirements of a project. Whether it’s a multi-day shoot cruising down a river in Botswana, or on the central London set of a pop song music video, there’s no 3D project we can’t tackle. Explore our range of 3D displays, or get in contact to arrange a demo.

3D Printing

3D printing is one of the most diverse and exciting technologies we work with because there’s no limit to what can be created. At INITION, we’re no stranger to 3D printing – in fact, we’ve been using the technology since 2005 when we purchased our first 3D printer for our London studio. With a proven track record and a skilled team constantly honing their craft, we’re some of the most experienced 3D specialists in the business.

Data for 3D prints can come from a diverse range of sources, including architectural and engineering data as well as more organic sources like scans of the human form. We’ve used 3D printing to create small-scale building models, turn data into objects, we’ve created engine parts to illustrate fuel and air flow through to printing Robbie Williams’ and David Beckham’s heads and creating a chocolate version of Inition’s own Andy Millns’ brain (to name just a few).

In addition to working as a standalone concept, 3D printing perfectly complements many of the other technologies we work with which is why we continue to invest in it. With virtually no end to what we can produce via 3D printing, we see it as as a key technology of the future. Explore our range of 3D printers, or get in contact to arrange a demo.

3D Scanning  


3D scanning is the process of collecting the digital data (otherwise known as CAD data) of physical objects for asset creation in games and animation, to create replicas of historical or precious objects, for digitising human subjects, or for 3D printing applications.

Specialising in both, laser and structured light scanning, our 3D scanning team possess the skill to scan a wide range of subjects – from museum artifacts to buildings, clay models to supermodels. With the ability to transport our technology across the globe, our team can scan anything, anywhere.

We’ve worked with industries from broad ends of the spectrum – game creators, engineers, museums, industrial designers, artists, architects, marketers & advertisers and filmmakers. With some of the fastest 3D scanners currently available on the market, we pride ourselves on our quick turnaround times and our expert attention to detail. Drawing on a wealth of experience from years of working with 3D scanning has ensured that there’s no project we can’t complete. Explore our range of 3D scanners, or get in contact to arrange a demo.

Augmented Reality


Augmented Reality cleverly blurs the line between the digital and the real by way of specially designed apps and unique visual ‘markers’ to intuitively visualise 3D virtual forms in physical settings.

We have employed augmented reality technology in projects spanning the sport, health, telecommunications and architectural sectors – to name a few – for big-name clients as diverse as international basketball teams, car giants and property heavyweights.

With the capability to integrate audio, immense levels of detail and interactive elements, augmented reality is the perfect medium to show off property developments, cars or behind-the-scenes extras for film and TV. Get in contact to discuss your next project or to explore our portfolio for yourself in our Demo Studio.

Crowd Gaming


Get in contact to discuss your next project, or explore our portfolio of exciting projects for yourself with a tour of our Demo Studio

Gestural and Glove Interfaces

Get in contact to discuss your next project or arrange a tour of our Demo Studio, or explore our range of Gestural & Glove Interactives.

Haptic Interactives


Get in contact to discuss your next project or arrange a tour of our Demo Studio, or explore our range of Haptic Interactives.

Head-Mounted Displays

Explore our range of head-mounted displays, or get in contact to arrange a demo.

Holographic & Unusual Displays


Our holographic displays are a modern twist on the classic 19th century Pepper’s Ghost theatrical illusion, which rely on super high-definition projection systems and specialised screens to display realistic, holographic-style stage projections.

The unique benefit of holographic and unusual displays is their ability to project larger-than-life, 3D-style shapes and figures that can be interacted with on-stage using real life participants.

Explore our range of holographic and unusual displays, or get in contact to arrange a demo for yourself

Motion Capture

Motion Capture, the transformative digital technology most commonly associated with big-budget Hollywood films, is the art of capturing a subject’s movement, via motion trackers, cameras and computer programming, and turning the data into a digitally representative avatar. 

Although the technology is a huge part of modern VFX, there are still innovations to be made. As the technology continues to develop and improve, we’re busy working out ways motion capture – and the subsequent avatars – can be used in new and exciting ways.

Whether through creative breakthroughs, or technical improvements, the potential for the future of motion capture is immense and we couldn’t be more excited. Explore our range of motion capture and tracking systems technology, or get in contact to arrange a demo.

Stereoscopic Shoot & Post


Explore our range of stereoscopic shooting services & range of equipment, or get in contact to discuss your next project.

Unusual Displays


Virtual Reality

Virtual reality is the ultimate interface to the digital world. We aim to combine high-production value VR content with the latest technology including head-mounted displays (like the Oculus Rift), haptic (force) and tactile feedback devices, 3D audio, motion bases, fans, infra-red (heat) and full-body interfaces. Applications of VR are almost limitless with experiences based on live-action or computer-generated content. Inition has over a decade of producing VR experiences, with the founders having worked on their first immersive experiences over 15 years ago.

Virtual Reality technology can also be used to create telepresence (the feeling of being present at a remote location) experiences as our VR fashion show for Topshop demonstrated and offers the possibility of opening up live events to a global audience.

Our well-equipped demo studio offers the possibility to try out a wide range of virtual reality applications across fashion, healthcare, automotive, entertainment and retail, to name a few. Explore our range of head-mounted displays, get in contact to discuss your next project, or arrange a tour of our Demo Studio.

Industry Sectors: Architecture | INITION


Inition’s 3D expertise and technology has been exploited on many architectural projects, both in the design stages and marketing. Augmented and virtual reality offer fanstastic potential for exploring architecture in intuitive and compelling ways.

Industry Sectors: Art | INITION

Industry Sectors: Automotive | INITION

Industry Sectors: Cinema | INITION

Industry Sectors: Design | INITION

Industry Sectors: Education | INITION

Industry Sectors: Engineering | INITION

Industry Sectors: Fashion & Beauty | INITION

Industry Sectors: Healthcare | INITION

Industry Sectors: Marketing | INITION

Industry Sectors: Media | INITION

Industry Sectors: Museums/Heritage | INITION

Industry Sectors: Music & Entertainment | INITION

Industry Sectors: Oil & Gas | INITION

Industry Sectors: Property | INITION

Industry Sectors: Retail | INITION

Industry Sectors: Sports & Leisure | INITION

Industry Sectors: Television | INITION

Industry Sectors: Video Gaming| INITION