Case Study:

3D Powerpoint for Absolut Vodka


The Brief

Stream Worldwide approached Inition to create a 3D PowerPoint presentation for Pernod Ricard UK’s top selling brand label Absolut. The presentation was for their annual sales and marketing conference which was held at Twickenham Rugby Stadium in September 2009.

Solution and Results

Lee Spooner headed up Inition’s team to create the stereoscopic 3D CGI content based around the latest ad campaign for Absolut. The creative featured a 3D Absolut vodka bottle, paper animated lanterns and animated text. These were then rendered out as stereoscopic 3D video files and integrated into the latest cutting edge 3D power point software: S3D Presenter. James Marks and Inition’s technical team projected this onto our spectral 240 3D stereoscopic screen (426x320cm) from our duality 3D projection system.
S3D presenter software is a high-end dynamic 3D PowerPoint presentation add on that allows slides to be played back in real time and integrated with pre-rendered 3D video files. Inition is one of the first companies in the UK to offer this service.

Inition was given a tight deadline by Absolut and succeeded in turning around the project in just four days.