The Brief

To partner with Winning Moves, owners of popular children’s card game Top Trumps to launch its first ever 3D Augmented Reality.

Solution and Results

The launch event at Hamleys Toy Store, London included 5 AR enabled packs with 10 packs in total now using Inition’s MagicSymbol technology to extends game play to an interactive on-screen experience.

Players hold the cards in front of a web cam and Inition’s MagicSymbol AR technology unlocks immersive 3D augmented content, posing new questions and displaying live stats as the player interacts with the computer. The first Top Trumps game to go 3D was ‘Bugs’ with a life-size tarantula jumping out of the player’s hand. Inition developed all the 3D CGI work included character animation and interface design to enable user interaction and control. Inition developed a single app with user’s ability to download new packs as they come online.

Other 3D packs include Horrible Histories, WWE (World Wrestling Entertainment), Transformers 2, Star Trek, Ben 10 Alien Force and Spongebob Squarepants.

Check out the Top Trumps 3D site.


Top Trumps 3D from INITION on Vimeo.