KEY DATA
Who: Facebook EMEA
What: An Interactive Sports Data Display
Where: Paris, France
When: February 2016
Tech: MultiTaction touch-interface
the brief
Facebook wanted an exciting, innovative way to show off the power of their data at a one-day event hosted in Paris for Facebook staff and selected partners. They specifically wanted to display how the sports data they collected could be used to assist businesses in their advertising and marketing efforts.
solution
INITION used the MultiTaction Touch Interface in conjunction with a range of data sets linked to various different sports to demonstrate the depth of data that Facebook have at their hands. Users were able to focus on a particular sport and then delve deeper into it in terms of key facts and figures, as well as social buzz and interesting fact and case studies. Through the collaborative touch interface, the user was also able to compare different sports simultaneously.
results from facebook
“We are a technology company and pride ourselves on spearheading and being at the forefront of innovation. Through my role in events, we care constantly trying to find great ways to show content in as interesting and impactful way as possible – the multi touch table helped us achieve that goal.
We’ve never used anything like this in EMEA – it is the first of it’s kind at our events and drew a lot of attention from guests. Rather than being faced with facts and figures on a one-sheeter, guests could now digest information at their own pace – expanding and delving deeper into whatever they found interesting. It was a real hit at the show and the delight on guests faces was visible.
The whole team at INITION were an absolute dream to work with – efficient, flexible and unbelievably helpful – would love the opportunity to work with them again and wouldn’t hesitate to recommend them to any of my colleagues.” – Saba Hudson-Kozdoj, EMEA Events Manager
Rather than being faced with facts and figures on a one-sheeter, guests could now digest information at their own pace – expanding and delving deeper into whatever they found interesting.
feedback from inition
“The MultiTaction touch interface was a perfect fit for Facebook as they needed to display, explore and compare a range of different data types. The collaborative nature of the MultiTaction allowed multiple users to share in the experience and created a rich experience for those involved.
There is a very natural fit between Facebook and INITION, not only because of their strong links with virtual reality, but also because of their understanding as to the importance of engaging and immersing an individual or group.
This project was interesting for INITION as we were able to take potentially everyday data sets and bring these to life using technology. This project is a fantastic example of how collaborative touch interfaces can make the data and statistics easier to digest and retain in memory enriching the client experience through visual means.” – Jay Short, New Business & Sales Director
