Case Study:

Poster brought to life in 3D for Smirnoff


The Brief

Inition were approached by RPM to bring a poster for Smirnoff’s new Frozen Mojito drink to life. ┬áThe brief called for a 3D animation to be created using the exisiting poster as a template to showcase the ingredients for the new drink.


Solution and Results

The final delivery was created as anaglyph 3D video (using red and cyan glasses) to be shown up and down the country at various launch events for the product.