Case Study:

Augmented Reality Visualisation of Oil Well Component




Oil service equipment provider FMC asked Inition to produce an augmented reality (AR) experience as a proof-of-concept for their wellhead visualisation division for deployment at the Offshore Europe conference in Aberdeen.


Inition deconstructed and optimised an installation animation of the wellhead. From this we extracted key data regarding the steps required and the unique selling points of the product. This was then presented as an AR piece with multiple layers of information. The installation was deployed in an unusable area on the FMC exhibition stand, replacing a column with a lifesize animated wellhead.




The visualisation encouraged the client to develop additional products in 2014.

“Inition put together a really great and engaging presentation for us. Feedback has been tremendous, not just outside customers but with internal FMC colleagues. Thank you for making our first AR experience great and I truly hope that it is not our last.”

Kevin Anderson, Graphic Visualization Specialist, Surface Wellhead department.