We’ve had a very busy week. In addition to hosting our latest London VR Meetup, we also put the finishing touches on a brand-new interactive retail experience to launch Diesel’s new men’s fragrance and released the details of next month’s Innovations in Healthcare Communications event.
In other non-Inition news, it turns out Sir David Attenborough loves Australia’s Great Barrier Reef (in 3D), some very talented fashion designers are using 3D printing to the wonderment of – going to be bold here – the entire world, and some lovely older individuals got to try the Oculus Rift for the first time (cute alert).
INITION news
- On Thursday we held another of our London VR Meetups and it was a great success (as was the pizza)
- We’re hosting a series of one-on-one sessions as part of our Innovations in Healthcare Communications event for select organisations from within the healthcare sector. Register here
- To launch Diesel’s new men’s fragrance, Only the Brave Wild, we’ve teamed up with Electrify to create the Wild Scream Stream Booth. This weekend at Westfield London!
Virtual Reality
- “But my stomach doesn’t know it’s not real” aka older people trying the Oculus Rift for the first time (it was both adorable and hilarious in equal measure).
- “The Rise and Fall and Rise of Virtual Reality”
- 5 very interesting ways virtual and augmented reality is changing the face of medicine
- The ‘cruise ship of the future’ will probably have robotic bartenders and virtual balconies but will it have Titanic-esque lower level dance parties?
- Virtual reality and its potential for the future of advertising and marketing
Augmented Reality
- Scientists have created a virtual child (called, creepily, Baby X) which could help us understand human behavioural learning
- Selling houses in the modern world: how virtual and augmented reality could fundamentally change the property market in the future
- “I Almost Wept In Ford Australia’s New, High-Tech Visualisation Lab” umm, alright mate.
3D Stuff
- An Israeli university student is doing some astonishingly cool things with 3D printing and fashion
- And in the latest weird east London cafe news: there’s now a cafe where you can 3D print whilst you’re sipping on your Earl Grey because… technology (and hipsters).
- Sir David Attenborough loves Australia’s Great Barrier Reef so much he wants to do a 3D series on it
- Apparently medical implants and printable body parts will drive future 3D market growth
- I hope 3D cakes are as delicious as regular cakes
- 3D printed, custom objects can potentially help the blind to ‘see’ via tactile learning
- Remember that guy that 3D printed a castle in his backyard? Yeah, now he wants to build an entire house – but will it be castle-themed?
- Aston Martin have a new car, but you won’t see it in showrooms – this one’s only for Gran Turismo
- And here’s some more amazing 3D printed fashion, fresh from a Russian catwalk show
- Those cute IKEA catalogue room set-ups are most likely not photos but rather 3D renders and CGI images. Whaaaaat!
- Can you perfect the already perfect? 3D printing + ice-cream