Inition Shoot 3D Skiing Promo for Nissan Free Ride


Inition has provided a stereographer and 3D rig technician for a new extreme 3D promo film for clients Nissan and Boomerang Films.

EVENT: NISSAN XTREME VERBIER 2011 BY SWATCH, RIDER: TORGRIM VOLE - NOR, STYLE: LIFESTYLE Freeride World Tour 2011 - Six locations around the world, Chamonix Mont-Blanc, Engadin St Moritz, Sochi, Kirkwood, Fieberbrunn and Verbier have been selected for the 4th edition of the Freeride World Tour. The planet's top freeride skiers and snowboarders, men and women travel around the world to prove their skills on some of the most challenging faces.

Filming began on January 3rd in Verbier, Switzerland and followed two award-winning extreme sports professionals; Geraldine Fasnacht, a Swiss boarding champion and Aurelien Ducroz, a French skier and free ride champion. Inition adapted a Toshiba Minicam rig to work with a helmet rig for the skier’s point-of-view shots and completed shooting on January 19th in Chamonix.

Turn around of the final film was extremely fast. Inition provided a 3D online post, delivery of the 2.5 minute 3D film and 30 second trailer on a Blu-ray disc within just 48 hours of the final shoot.

The promotional content is now being screened on a Nissan truck during its journey around several major European ski resorts as part of Nissan’s sponsorship of the Free Ride World Tour. The truck houses a 60” 3DTV within a 4D experience booth complete with fresh alpine mountain breezes as guests watch the film.