Inition invites Cross Media Live 2013 delegates to feel the adrenalin of a 21,000 foot wing suit dive and a terrifying plank walk between two skyscrapers.
Recent advances in augmented and virtual reality technology mean creatives can now focus on producing compelling, attention demanding experiential marketing campaigns, which can break the confines of an outdoor installation into the homes of potential buyers.
Taking place at the London Business Design Centre, visitors to Cross Media 2013 (23-24 October) can see Inition exhibit two of its most exciting virtual reality experiences to date.
Commissioned by experiential agency TRO Group and Nissan to bring to life the ‘Built to Thrill’ campaign, Inition developed a 3D multi-sensory experience that has quickly attracted the interest of global brands seeking to be at the forefront of experiential marketing. It debuted at The Goodwood Festival of Speed and was described as the headline feature on the Nissan stand, drawing large crowds.
Adapted to run on the Oculus Rift, visitors will enjoy the thrill of jumping out of plane at 21,000 feet without even leaving the floor of the London Business Design Centre.
Visitors to the event, which is free to register, can also try the acclaimed ‘Virtual Vertigo Challenge’, described as ‘stomach-churning’ by Wired. It shows how immersive and absorbing virtual reality can be, when used as a canvas for high quality bespoke content. This, coupled with the media buzz that followed, proved how the cost of such a campaign can easily pay for it for itself many times over in brand recall, exposure and consumer connection.
To try the experiences, visit the Inition stand (210).