INITION Create Immersive 360° Experience for River and Rowing Museum


INITION were commissioned by the River and Rowing Museum in Henley-on-Thames to produce an immersive experience giving visitors a unique feeling for what it is like to take part in a race at the world famous Henley Royal Regatta.

Inition shot the 2005 Royal Regatta and Women’s Regatta in high-definition 360° using a custom developed rig. We also completed the post-production in house and developed software to allow playback of the 360° video inside a head-mounted display. The ‘In the Cox’s Seat’ experience is now permanently installed at the Museum.