One of the greatest things about emerging technology is that is doesn’t discriminate – anyone can get involved. This week was especially exemplary of this as stories broke of rock royalty, pop stars, activists, kids, fashion designers and architects all launching, developing or contributing in some way to various emerging tech-focused projects.

But, diversity musings aside, the big announcement this week was of course INITION related as we announced our latest event – Innovations in Healthcare Communications – which is, I’m sure, to be the event to attend of the year.

Oh, and there was something else in the news about Samsung and Oculus too.


  • INITION is hosting an ‘Innovations in Healthcare Communications’ Event showcasing the latest developments in, you guessed it, Healthcare Communications. Come along and see what it’s about!
  • We decided to ask Mike to put one of our Google cardboard VR viewers together under the intense pressure of a Hyperlapse film

INITION + Google Cardboard from INITION on Vimeo.

Virtual Reality

Augmented Reality

  • Village Roadshow have turned an inner-city Sydney street into a tornado-zone using outdoor advertising and augmented reality to promote their latest film, Into the Storm 

 3D everything