Exploring VR 2017 with The Drum


It will be the year when virtual reality (VR) finally makes it real, applications will start to monetise the technology and VR technologies will become more mainstream.

As part of their Predictions 2017 campaign, The Drum invited us to give insights on the role of virtual reality┬áduring a breakfast event hosted in Hackney House and INITION’s very own demo studio. Experts from marketing disciplines including social data, content marketing and audience insight spread across three panel discussions to share their insights into the future of their industries.

INITION Chief Executive Adrian Leu gave his take on virtual reality in 2017, explaining the future to be: multi-sensory, backed up by data to give ROI insights and social. Read more in Adrian’s article on The Drum: VR in 2017: making it real.