Case Study:

Augmented 3D Printing for Zaha Hadid


The Brief

To showcase the concept of using augmented reality to enrich architectural 3D printed models with supplementary data during the 3D Print Show


Our Solution

Architects Zaha Hadid supplied us the CAD data of the new The Eli & Edythe Broad Art Museum in Michigan. This was processed and used to 3D print a scale model using our ProJet 460 Plus. Several layers were then developed which, when viewed via an iPad, overlaid the physical model with graphics boosting its value for architectural collaboration. These included internal systems, outside environment, thermal wind flow and geographical location.

This was all made seamless by the marker that the model was positioned on. We believe this to be the first time these technologies have been combined in this way and could be particularly useful for architects when reviewing their designs or presenting to clients.

  • zaha hadid architects 3d printing augmented reality project

The Results

The “augmented 3D-printing” concept attracted much attention during the 3D Print Show resulting in a Dezeen feature.

Practice BIM Manager Shaun Farrell said: “This transfers well to the smaller scale of 3D printing, allowing for direct visual context as an overlay on to a real world replica of the project and intuitive, useable and accessible navigation.”

The concept has inspired other clients including the company behind the Thames Tideway Tunnel. For that, we augmented water flow animations to a cut-away model for public presentation of the proposed new sewer.

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Thermal wind flow