3D Rugby wins MAA Best Award 2011


The O2 3D Rugby broadcast produced by Inition has won the Marketing Agencies Association award for Best Communication Campaign Featuring Experiential.

Inition worked with O2, Archibald Ingall Stretton and SIS Live to shoot the matches for the UK ­wide 3D cinema broadcast of England’s home games. PR coverage from the 3D broadcast and broader campaign created more than £2.4m of equivalent media spend across the world. And the campaign paid back immediately with £250,000 worth of tickets sold to O2 customers. Over 20,000 O2 customers shared the experience and it was a great fit for O2’s brand.