Toyota MagicSymbol Promotes Hybrid Technology


Toyota have deployed Inition’s MagicSymbol technology at the Sydney Motor Show to reveal the inner workings of their hybrid cars.

With a brief to create an engaging experience that would convey the benefits of hybrid vehicles, Inition worked with marketing agency George P. Johnson to create a range of MagicSymbol animations describing the many advantages of Toyota’s Hybrid Synergy Drive. The results were so impressive Toyota elected to use MagicSymbol as part of the “media reveal” which included Australia’s first look at the new Hybrid Camry. Displayed on a massive four metre screen, up to five hundred journalists were able to view the inner workings of a Toyota Prius interactively displayed using MagicSymbol technology.