Beam Global Spirits & Wine is launching an interactive augmented reality campaign for Red Stag by Jim Beam, the new black cherry flavoured bourbon hitting stores this month. The innovative promotion consists of a “Party Terminal” where participants are featured on-screen alongside virtual dancing girls at London Gatwick Airport.
Created by White Label UK and powered by INITION’s augmented reality software MagicSymbol, the ‘Party Terminal’ targets groups of lads heading abroad on holiday. An attractor video features a promo girl who beckons to passersby saying “Hi there, welcome to Red Stag’s Party Terminal. Touch-in below and join in the party!” To interact, participants stand in front of the screen where a camera captures the scene. The user is then featured on-screen with promo girls dancing beside them as if they have been transported to a virtual party.
Participants can then share a personalised video of their experience via Facebook, before enjoying a sample of Red Stag from the promotional bar. The campaign will target holiday makers passing through Gatwick’s South Terminal for the next month.