Marathon Live 3D Broadcast From London to Tel Aviv


Israel’s largest tele-communications group Bezeq, hosted a live performance on London’s Southbank over the bank holiday weekend which was broadcast live in 3D on a fixed line, to Tel Aviv. Organised by Promarket, the live show consisted of acrobatic performances from the Chinese Circus and was screened in front of the general public at Tel Aviv harbour to promote the capabilities of Bezeq’s new broadband the “next generation network” (NGN).

Inition, with Done and Dusted (a DCD Media Company), collaborated to film the event in 3D featuring jugglers, acrobats, street performers and musicians. The live transmission was the first to use Telegenic’s brand new 3D OB Truck and was broadcast on two giant screens at the Tel Aviv Harbour.

The event gave live audiences in Tel Aviv a 3D perspective of the action unfolding in London and was watched by over 100,000 people and was also covered by national press and media.

Ran Guron, VP Marketing at Bezeq said: “We wanted to showcase the power and capabilities of Bezeq’s advanced Web technology. To bring one country to another in 3D using the NGN broadband demonstrates our world leading ultra high speed internet service.”

Andy Millns, Director at Inition commented: “Our first collaboration with Done and Dusted proved a great success with over 24 hours of live 3D transmissions over the weekend. It was also great to work with Telegenic again after our first 3D collaboration at Abbey Road Studios over a year ago.”

Simon Pizey, Managing Director of Done and Dusted commented: “It was great to do our first collaboration with Inition in what we hope will be the start of a lot of multi camera 3D shoots over the next year.”