The Brief

To work with digital agency Glue for the promotion of the new Toyota IQ to create an interactive experience that surprise and engaged users with a unique view of the car.


To convey how much had been packed into the new IQ, an exploded view using over 200 separate parts of the IQ was animated, and in the end product, activated by rotating the card in front of the camera. To create the sensation of driving Inition set the directional tilting of the MagicSymbol card to enable the user to drive the IQ in a road setting that supports the dynamic visuals of Toyota’s new IQ campaign.


Try For yourselves at Toyota IQ