Case Study:

Augmented Reality Red Stag Party Terminal


The Brief

White Label UK contacted Inition to design and develop an experience for Red Stag by Jim Beam that would bring ‘the party’ to passengers in the departure areas of Gatwick Airport, targeting passengers from the legal drinking age to 30 year olds

Our Solution

Inition designed and developed a bespoke MagicSymbol system that would augment the Red Stag Girls in the terminal departure lounge encouraging passengers to dance with them automatically capturing their experience. Participants can then share personalized photos of their experience via Facebook, before enjoying a sample of Red Stag from the promotional bar.

The Results

As well as generating significant brand interest, the ‘Red Stag Party Terminal’ was also deployed at Frankfurt Airport generating similar levels of engagement

The display in the terminal