Case Study:

MagicSymbol Prize Draw for du


The Brief

To draw greater footfall to du’s grand exhibition stands during GITEX Technology week, Action Impact approached Inition to implement MagicSymbol to create greater excitement and intrigue around the telecommunications company’s ever popular free gifts.

Our Solution

Inition created a set of quirky grand prize 3d models to represent apple and blackberry product grand prizes and a wide range of prize models that supported du’s brand. After finding out what they have won, participants made their way to the prize desk to claim their prize.

The Results

The stands often filled to capacity with eager attendees keen to see what they had won with the du MagicSymbol with over 12,000 prizes being given away over the week at the Dubai World Trade Centre and the GITEX Shopper & Consumer Electronics Show

3D graphics in the experience