Case Study:

Bottle-Controlled Racing Game for Castrol Edge


The Brief

To design and develop a exclusive POS experience that entertains but also educates the customer to the benefits of Castrol Edge Professional compared to regular motor oils. To be deployed in Castrol’s partner dealership waiting areas globally

Our Solution

Inition designed an exclusive racing game that enabled players to utilise a Castrol Edge Professional bottle as a steering wheel controller to play the game. The player races through a variety of environments ranging from arctic to desert, communicating Castrol Edge Professional’s ability to give performance in all conditions, trying to achieve the fastest time possible and entering their times on the racing leader board.