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Inition's production team is rich in technical and creative talent. Developing new experiences with emerging technologies is what we get out of bed for. Whether it's Virtual or Augmented Reality, Crowd Gaming or unusual applications of 3D Printing and Scanning, we have a proven track record in innovation and spotting new trends before they hit the mainstream.

Technology is nothing without the creative talent and ideas to make them come alive. We're all about bringing the best creative ideas to new technology platforms to make the experience the hero of the integration.

Having said that, this approach requires a thorough understanding of technology, which we're lucky to have in spades thanks partly to our many and close relationships with the best-of-breed tech suppliers from around the world – part of our Extraordinary Technology business supplying leading tech to research labs and educational establishments across Europe.

Inition exploit both emerging and established technologies such as tablets. Tablets and in particular, the iPad range, are fantastic tools for augmented reality production work. Many of our installations are controlled environments where a user is handed an iPad with the content pre-loaded so that they dive straight into the experience. Tablets can also run VR experiences and are great for compact interactive kiosks.

Inition's 3D expertise and technology has been exploited on many architectural projects, both in the design stages and marketing. Augmented and virtual reality offer fanstastic potential for exploring architecture in intuitive and compelling ways.

Virtual reality is the ultimate interface to the digital world. We aim to combine high-production value VR content with the latest technology including head-mounted displays (like the Oculus Rift), haptic (force) and tactile feedback devices, 3D audio, motion bases, fans, infra-red (heat) and full-body interfaces. Applications of VR are almost limitless with experiences based on live-action or computer-generated content. Inition has over a decade of producing VR experiences, with the founders having worked on their first immersive experiences over 15 years ago.

Virtual Reality technology can also be used to create telepresence (the feeling of being present at a remote location) experiences as our VR fashion show for Topshop demonstrated and offers the possibility of opening up live events to a global audience.

Our well-equipped demo studio offers the possibility to try out a wide range of virtual reality applications across fashion, healthcare, automotive, entertainment and retail, to name a few.


3D Printing, Augmented & Virtual Reality Links of the Week