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Demo Studio Spotlight: New Tech from Microsoft & Oculus

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INITION are proud to form partnerships with leading technology companies, such as Sony and HTC, to get access to the latest consumer-release devices and prototype versions, often before their commercial release.

This month, we gained access to the highly-anticipated Microsoft HoloLens device: an augmented reality headset which allows the user to interact with high-definition holograms which are seamlessly superimposed over your actual environment. This latest innovation from Microsoft has promise for both entertainment and commercial purposes, bringing products and information to life. We see a future for augmented reality across all industries and the Microsoft HoloLens offers exciting opportunities for business and productivity use.

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Since early backing of the initial crowdfunding efforts for the Oculus Rift four years ago, INITION has come a long way with developing content for the device and using our expertise to create award-winning projects for global brands.

INITION has also welcomed the first consumer-release version of the Oculus Rift into our Demo Studio, one of the most exciting announcements in next generation virtual reality devices. With a refined hardware design and state of the art displays, the Oculus Rift CV1 is a big step up from previous developer kit versions. Since early backing of the initial crowdfunding efforts for the Oculus Rift four years ago, INITION has come a long way with developing content for the device and using our expertise to create award-winning projects for global brands. We are excited to be working with the new release to deliver high quality, immersive virtual reality experiences.

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Both the Microsoft HoloLens and Oculus Rift are now available to experience in our Demo Studio.