BRIEF
A Virtual Reality Experience that drives a positive impact in support of Sustainable Development, highlighting the important work BP is doing to meet global energy challenges.
How do we help over 1 billion people living without access to energy today, without irreparably damaging our shared home for tomorrow? 11 of the past 12 years have been the hottest on record – climate change is real, and BP is already adapting to meet these challenges.
solution
A curated VR experience, taking users to the far reaches of the world, that brings to life BP’s ability to address the Dual Energy Challenge with a fully realised 360 environment and hi-end CG elements deployed across the latest mobile VR devices.
RESULTS
Virtual reality is an incredibly poignant storytelling tool and with the mountain of information an individual can consume daily, people want an engaging narrative. In essence consumers today want to be immersed in what you, as a brand, have to say – and this experience gave BP the tools to do so. It was shown to hundreds of guests at the World Gas Conference (WGC).