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Inition’s Melbourne office is currently on location in Jakarta shooting 3D horror movie Amphibious. Working alongside horror and sci-fi veteran director Brian Yuzna, Inition is providing on set 3D production expertise for this aquatic horror story due to be released in Australia next year. 3D filming equipment has been provided by Widescreen Media. Read more...
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Inition and Can Communicate worked with Orange Labs to simulcast the first ever live opera performance in 3D. The performance of Mozart’s Don Giovanni took place at Rennes Opera House in Brittany last month and was viewed by a combination of paying and VIP audiences at cinemas in Paris, Avignon and Brest. Read more...
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Royal Mail launched the first-ever integrated 3D campaign to demonstrate to advertisers and agencies the power of running combined direct mail and digital campaigns. Devised by Proximity London, ‘Mail in the Digital Age’ explains this effective combination in a mail shot to 3,000 advertisers containing anaglyph glasses and an invitation to watch the 3D film online. Read more...
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Triple Olympic gold medalist Usain Bolt’s record breaking run at Bupa Great CityGames in Manchester has become the latest sporting event to be captured in stereoscopic 3D in which Bolt smashes the 150-metre record. Sky worked with Film Nova - a division of the company that organised the event - and production specialists Can Communicate. Read more... |
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BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition worked with Dare to create a unique interactive online brand experience supporting the TV campaign. Read more...
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Popular children's card game Top Trumps launched its first ever 3D collection at Hamleys Toy Store, London. The new 3D packs use Inition’s MagicSymbol technology and extends game play to an interactive on-screen experience. Read more...
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Inition’s new LILA system enables anyone to instantly become a virtual 3D character in real-time with no special suits or markers. This is the first markerless tracking system that allows the public to control every limb of an avatar with their own body. Read more...
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Inition’s 3D scanning and printing division ThingLab have been working with Earth Scientists at Durham University to enable the production of 3D geologic formations. Read more...
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This year at IBC we will be exhibiting with broadcast technology specialist Numedia on stand 4.C70 (Hall 4). The stand will provide a live demo of the StereoBrain (SB-1) complete with live 3D camera sytems including a 3D Polecam, mirror based rigs and 3D TVs from JVC and Hyundai. Read more...
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