Inition and Can Communicate worked with Orange Labs to simulcast the first ever live opera performance in 3D.
The performance of Mozart’s Don Giovanni took place at Rennes Opera House in Brittany last month and was viewed by a combination of paying and VIP audiences at cinemas in Paris, Avignon and Brest. The performance was captured from four camera positions using Inition’s StereoBrain Processor to facilitate live monitoring on 3D TVs. Audiences from across five separate cinemas watched through 3D glasses to experience the opera in astounding quality as if they were viewing live in the Rennes Opera House.
3D on the Las Vegas Catwalk for TIGI Bed Head's Global Launch
3D Roller Coaster Advert for Extreme Game Show
Inition worked with Red Bee Media to produce a 3D advert for the new celebrity game show ‘
3D Rugby wins MAA Best Award 2011
The O2 3D Rugby broadcast produced by Inition has won the Marketing Agencies Association award fo
3D Skate Tricks From Tony Hawk
Inition has been in Berlin and Brighton, shooting skateboarding vet
Amphibious Wins “Best Feature” at 3D Stereo Media European 3D Film Festival
Inition’s Asia Pacific office has supplied stereoscopic consultancy and equipment for Brian Yuzn
360 Degree Immersive Installation: Henley Regatta Experience
The Brief
To produce an immersive experience for the Henley River and Rowing museum that would allow visitors to experience a race in the Henley Regatta from the Cox's point of view.
Solution
Inition created a bespoke immersive 360 degree experience using a head-mounted display. Two races were shot at the Henley Royal Regatta and Women's Regatta. In order to capture the all the action, the races were shot using a custom designed 360 filming rig, mounted in the stern of the boat where the Cox would normally sit.
Museum visitors wearing the installed head-mounted display which, thanks to a precision intertial tracking, allowed them to look around through a full 360 degrees of the action. A stereo sound track was also created with audio recorded from the races.
Post-production took place at Inition's and involved a conversion of captured 'donut' high definition video into 360° panoramic format. Inition also developed the software to view the 360° video inside a head-mounted display and interface to the tracking system.
3D Feature: Award Winning 3D in Extreme Environments for 'Amphibious'
For Brian Yuzna’s much anticipated horror film, Amphibious 3D, Komodo Films required a 3D specialist who could deliver high quality stereoscopic experience and expertise in tough humid conditions on a low budget.
Inition supplied stereoscopic consultancy and equipment for Amphibious 3D, a feature film that won the ‘Best Feature Film’ award at the 2010 3D Stereo Media European 3D Film Festival in a competition of 48 entries.
It has wrapped and is now in post production at Galaxy Studios, Belguim. The Netherlands/ Belgium/ Singaporean co-production will be the first 3D movie ever made in Southeast Asia.
Inition’s Asia Pacific office worked with Komodo Films providing consultancy on pre-production, storyboards, camera and monitoring equipment plus post-production. The shoot took place over 2 months in Jakarta where Inition’s Head of Production for Asia Pacific, Markus Stone, was the lead Stereographer and headed the 3D department. Filming was shot on REDS (WHAT TYPE?)
Markus commented: “This was a complex 3D shoot, and was produced in often challenging conditions including the Javanese jungle, on board a boat and in a studio that was a humid 36 degrees every day with the air conditioners turned on. It just goes to show that great 3D is possible on a budget.”
The film now enters the 3D post production phase, with the VFX slate being handled by Victor 3D Studios and Grid in Brussels, with DI handled by Galaxy Studios, all under the instruction of Post Supervisor Hans Van Helden. "For 3D the DI process is a little different", says van Helden; "Firstly you need the capacity to decode and display a dual image stream; in our case RED R3D files. Then there is a process of conforming to the 3D rushes from the 2D offline edit and tweaking the 3D to make sure you have perfect alignment. After that, we have the 'matchgrade' process."
Amphibious is due for release in June 2010.
3D Filming: Tony Hawk on Tour
Working with extreme sports production specialist Boomerang Productions, Inition supplied stereoscopic equipment, crew, consultancy and 3D post services for a half hour 3D programme following Tony Hawk on his European tour in Berlin and Brighton.
Due to a combination of low weight, compact size and high quality image output, Inition chose to shoot everything with Toshiba IK-HD1(1920x1080i) minicams to capture the essence and drama of the competitor's daring skate tricks.
Capturing the Action from all Angles
Inition’s crew established three camera positions during the Berlin shoot.
A Fig Rig gave the cameraman incredible flexibility to capture fast motion shots. A Polecam lightweight jib was positioned at the top of a ramp side which captured stunning sweeping overhead shots including those classic 3D shots when the skater appears to be jumping out the screen. The third stereoscopic rig was mounted on a regular tripod which was used to capture ground level footage and close ups.
Real Time Stereoscopic Monitoring
To monitor the action, each rig was connected to a StereoBrain Processor. Battery powered and highly lightweight, the StereoBrain processor can process a left and right signal and output a variety of 3D modes which can be viewed on a 2D or 3D monitor. During the Tony Hawk shoot, Inition’s crew used StereoBrain processors to output an anaglyph feed to 7” HD-SDI monitors. Media was recorded to Nanoflash solid state recorders.
Using the three camera set up, Inition was able to deliver motion rich, immersive 3D footage for Boomerang Productions. Boomerang Productions delivered a 2D edit to Inition where it was geometrically corrected and mastered into 3D for 3D Blu-ray authoring,
3D Shoot: LG 'Rare Butterflies' Commercial
As part of LG’s multi million pound 3DTV advertising campaign, Inition worked with Framestore to shoot a 3D cinema advert which aims to show film-lovers how the 3D experience can be recreated in their living rooms. The campaign for media agency Mindshare was directed by The IT Crowd star Richard Ayoade. It features comedy duo Tim Key and his sidekick Lloyd Woolf who take viewers on a brief history of 3D through to the latest developments and what the future holds.
The Brief
Framestore required a versatile, mobile and high-quality stereoscopic 3D filming solution and the expertise to operate it on crane for their one-shot-wonder treatment.
The Solution
Inition specified the SI-2K mini system which offers a great compromise between size and quality. Combined with our matched UltraPrime lenses this offered a cost-effective and highly maneuverable solution on this technically demanding shoot. 3 Inition crew were on hand to build and run the rig (3D rig tech and assistant and stereographer).
Result
The advert is a tongue-in-cheek take on current formulaic 3D showreels and starts with Woolf dressed up as Godzilla destroying a cardboard city below him. The sequence then pans through other popular 3D viewing genres such as football and nature, before ending in a stage set front room with Key and Woolf on the sofa and the strap line "Bringing the magic of 3D home with LG".
Inition's Andy Millns was the stereographer on-set. Post-production at Framestore included adding VFX to the live action sequence which was on-lined by respected VFX artist and post-production consultant David Cox.
"I was very happy with the material from the shoot, the optical line up between the cameras was very good and the colour matching was as close as I've seen." David Cox, VFX/Mistika consultant.
The cinema advert marks LG's first foray onto the silver screen and will be shown alongside screenings of 3D movies Tron: Legacy and the new Chronicles of Narnia film, starting on December 10th.
**UPDATE** LG were so happy with FrameStore's ad that they commissioned a second-part. Framestore came back to Inition who provided the same team and kit for the second shoot which went as flawlessy as the first.
You can watch the advert here (in 2D only) or pay us a visit to see in 3D!
AR for Oral-B Pro Expert Launch
Inition were approached by GPJ to create an engaging Augmented Reality piece of animation that supports the launch of the new Oral-B tooth paste
The AR was shown at an industry launch of the new Oral-B Pro-Expert toothpaste, showcasing the revolutionary technology involved in creating the new product.
The AR piece was used to reinforce the key messages about the product from the presentations and videos shown at the launch, as well as allowing the user to get a quick and easy understanding of the key ingredients of the paste and what areas it tackles
Interactive Touchscreen Poster
To back up the launch campaign and the Augmented Reality piece, Inition developed and created an interactive touchscreen poster, allowing the user to navigate through the benefits of the new product and watch videos highlighting the 8 benefits that the new paste provides.