Inition recently assisted Shadow Robot Company in the development of a robotic hand for the Ministry of Defence.
3D Roller Coaster Advert for Extreme Game Show
Inition worked with Red Bee Media to produce a 3D advert for the new celebrity game show ‘
3D Skate Tricks From Tony Hawk
Inition has been in Berlin and Brighton, shooting skateboarding vet
Inition Add Another Dimension to Keane's New Music Video 'Spiralling'
Inition has worked with music video director Andras Ketzer for his Keane promo, ‘Spiralling’.
Inition Interactives Open Day November 2010
You are warmly invited to visit our central London studios for Inition Interactives' annual open
Inition London takes delivery of two RED EPIC cameras
3D Feature: Award Winning 3D in Extreme Environments for 'Amphibious'
For Brian Yuzna’s much anticipated horror film, Amphibious 3D, Komodo Films required a 3D specialist who could deliver high quality stereoscopic experience and expertise in tough humid conditions on a low budget.
Inition supplied stereoscopic consultancy and equipment for Amphibious 3D, a feature film that won the ‘Best Feature Film’ award at the 2010 3D Stereo Media European 3D Film Festival in a competition of 48 entries.
It has wrapped and is now in post production at Galaxy Studios, Belguim. The Netherlands/ Belgium/ Singaporean co-production will be the first 3D movie ever made in Southeast Asia.
Inition’s Asia Pacific office worked with Komodo Films providing consultancy on pre-production, storyboards, camera and monitoring equipment plus post-production. The shoot took place over 2 months in Jakarta where Inition’s Head of Production for Asia Pacific, Markus Stone, was the lead Stereographer and headed the 3D department. Filming was shot on REDS (WHAT TYPE?)
Markus commented: “This was a complex 3D shoot, and was produced in often challenging conditions including the Javanese jungle, on board a boat and in a studio that was a humid 36 degrees every day with the air conditioners turned on. It just goes to show that great 3D is possible on a budget.”
The film now enters the 3D post production phase, with the VFX slate being handled by Victor 3D Studios and Grid in Brussels, with DI handled by Galaxy Studios, all under the instruction of Post Supervisor Hans Van Helden. "For 3D the DI process is a little different", says van Helden; "Firstly you need the capacity to decode and display a dual image stream; in our case RED R3D files. Then there is a process of conforming to the 3D rushes from the 2D offline edit and tweaking the 3D to make sure you have perfect alignment. After that, we have the 'matchgrade' process."
Amphibious is due for release in June 2010.
3D Filming: Immersive Experience For Wannabe Sports Stars
Inition helped Irish production company vStream create the world’s first personalised stereoscopic 3D experience – the AVIVA Stadium 3D Experience.
The concept of the project was to make the viewer feel that he or she was a team player in the Irish football or rugby team, creating a sense of anticipation and the rush of preparing to play to a crowd of over 50,000 people.
To create the illusion of ‘being there’, Inition chose to use 2 X Iconix minicams on a bolt rig attached to a steadicam. The signals from these were fed through to a StereoBrain processor so the footage could be monitored on a 2D 7” HD-SDI monitor and media was recorded to two Nano Drives.
The entire sequence was to be filmed from a ‘point of view’ perspective so Inition matched the separation of the two Iconix cameras with the natural distance between the human eyes. A Steadicam operator created a smooth flowing sequence, replicating the real motion of someone walking.
To further cement the sense of immersion, visitors had their photograph’s taken via a webcam as they entered the 3D Experience temporary building. Their face was then incorporated into the video and teammates and crowds would even refer to the viewer by name.
Inition also provided the 14 x 24” Hyundai P240W 3D LCD screens with 3D passive glasses which were installed into individual viewing booths.
The Aviva Stadium 3D experience later went on tour. With it being the first of its kind in the world, it attracted massive television media attention.
3D Shoot: Rollercoaster 3D to Promote New Gameshow
Red Bee Media hired Inition to shoot a 3D advert promoting a new theme park based gameshow - 'Scream If You Know The Answer' for UKTV.
The brief was to replicate the adrenaline inducing feeling of riding the white knuckle rides at Thorpe Park and after a tough recce day trying all the coasters at the park, the team chose Colussus, the UK's only quadruple-corkscrew coaster.
At the front of the ride the Inition team installed two SI-2K Mini Digital Cinema Cameras in a parallel arrangement on a rugged mounting system designed by Extreme Facilities. To adhere to health and safety requirements, Extreme Facilities modified a crash dummy which housed and contained all the recording equipment.
The footage was finished in-house using our 2K Iridas SpeedGrade system which is suitable for large and small screen 3D projects, ideal as this 3D advert was shown in cinemas and on 3D TV sets in over 1,200 Sky 3D pubs.
BMW Augmented Reality Campaign
BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition worked with Dare to create a unique interactive online brand experience supporting the TV campaign in which a roadster is steered across a blank canvas with the tires providing paint trails and colourful ‘expressions of joy’.
Powered by Inition’s augmented reality technology MagicSymbol, users create their own ‘expression of joy’ online. Users can test drive a virtual 3D Z4 and record their paint trails via the webcam and upload images and videos of their creations to YouTube and Facebook.
Inition's / Dare's BMW AR campaign was rated number 1 in a run-down of the best AR campaigns in Brand Republic. See the run-down for yourself here (we also got the number 6 slot for our Toyota IQ campaign).
Read Revolution magazine's feature "Behind the scenes: BMW's augmented reality campaign" here.
Test drive your own Z4 here.
Distant Thunder: Exploring Africa in 3D
World-renowned filmmakers Deeble & Stone partnered with Inition to co-produce a 3D wildlife pilot in Africa called Distant Thunder 3D.
The shoot took place in Kenya and was produced in association with equipment manufacturer P+S TECHNIK. During the production process the team identified and perfected the 3D rigs necessary to shoot wildlife in the field of Africa. Being an environment of widely varying scales, Inition used equally a large variety of interaxial lens distances to capture the extremities of the landscape, from extreme close ups of chameleons eating lunch to the final dramatic time-lapse sequence of the Kenyan night sky where two still cameras were positioned 30 metres apart.
Over the space of a month Inition used a variety of 3D rigs - both commercial models and custom built. These included mirror rigs, 3D time-lapse set ups, side-by-side configurations and gyro stabilized, using SI-2K Minicams and shooting uncompressed RAW, recording to solid state drives so full creativity could be achieved in the post production process.
Every evening, the team reviewed the daily rushes on a large 3D screen to develop what was working and what was not. Over a two week period and in challenging stormy condiitons, we obtained enough spectacular footage to edit together a stunning 10 minute pilot.
The promo premiered at the Dimension 3 S3D expo in Paris in 2010 and was later shown to audiences at the Berlin Film Festival 2010(?) and the Cannes Film Festival where it received a highly postive response.
Future of 3D #3 : Design, Print, Fly!
Future of 3D #3: Design, Print and Fly!
Co-founder and director of Intion Stuart Cupit, also keen photographer and kite-flyer, decided to set himself a challenge to build a rig capable of taking panoramic aeriel photos from his parafoil kite...
The Spec
The rig needed moving parts, had to be light-weight but strong enough to hold servos and a digital camera and withstand the odd crash landing. Stuart designed the rig using 3D Studio Max and included 5 independent moveable stages, a complete gear system, fittings for 4 servos, a microcontroller, batteries and, most importantly, a digital camera.
The 3D Print
The final design was printed out in one go (yes, no assembly!) using our Invision-XT 3D printer. The various joints and gears were designed in place with the 0.1mm clearance between any two parts required to allow them to move independently. The VisiJet SR200 build material used is strong enough to be for functional finished products.
Servo Control and Support
The gears, axels and sleeves freely revolve and the fleixble nature of the material, when printed in thin sections, allowed the servos to be held in place by sprung hinged latches. The servos follow a pre-recorded set of moves using a Milinst Wizard board.
A Picavet suspension allowed the camera rig to self-level and prevents twisting. A geared mechanism reduced the speed of one of the servos by 20 to 1 to allow the rig to be rotated. The gears were printed in place and once support material is removed just work with no assembly!
The Flight
The whole rig was attached to a Sutton Flowform 16 kite using a pair wire hangups on 200m of cord. The kite needed a 25mph wind to get the 1kg rig into the air. Flown from Hamstead Heath, the rig took 50 blurry photos the first time! The second flight got some great shots looking south across London, and some bemused looks from on-lookers!
The kit we used: 3D Systems Invision XT (in-house), 3D Studio Max, Sony digital camera, Milinst Wizard Servo controller board, Sutton Flowform 16 kite
Check out our 3D Printing Service and our Future of 3D blog at fo3d.posterous.com for our latest experiments in 3D.
About our 'Future of 3D' series
The 'Future of 3D' series is about exploring the boundaries of future 3D technology through non-commercial creative projects. Supporting this type of work is core to Inition's core values of developing new uses of 3D technology, supporting creativity and nurturing the passion of it's staff and collaborators. If you have an idea for a 'Future of 3D' project, we'd love to hear from you.