Batman:Arkham Asylum is at the top of the UK, US, French, German, Swedish and Danish video game charts, thanks in part to a top-notch motion capture system provided by Inition Ltd.
AR and VR Open Day with InterSense Vcam and IS-1200
Inition Add Another Dimension to Keane's New Music Video 'Spiralling'
Inition has worked with music video director Andras Ketzer for his Keane promo, ‘Spiralling’.
Inition Adds SensAble FreeForm to 3D Solutions
In a new partnership deal with SensAble Technologies, leading 3D production and technology compa
Inition Create Immersive 360° Experience for River and Rowing Museum
Sensics Inition Open Studio Days: 6th-7th October 2010
ShapeWrap III and ShapeHand Open Day
360 Degree Immersive Installation: Henley Regatta Experience
The Brief
To produce an immersive experience for the Henley River and Rowing museum that would allow visitors to experience a race in the Henley Regatta from the Cox's point of view.
Solution
Inition created a bespoke immersive 360 degree experience using a head-mounted display. Two races were shot at the Henley Royal Regatta and Women's Regatta. In order to capture the all the action, the races were shot using a custom designed 360 filming rig, mounted in the stern of the boat where the Cox would normally sit.
Museum visitors wearing the installed head-mounted display which, thanks to a precision intertial tracking, allowed them to look around through a full 360 degrees of the action. A stereo sound track was also created with audio recorded from the races.
Post-production took place at Inition's and involved a conversion of captured 'donut' high definition video into 360° panoramic format. Inition also developed the software to view the 360° video inside a head-mounted display and interface to the tracking system.
3D Filming: Tony Hawk on Tour
Working with extreme sports production specialist Boomerang Productions, Inition supplied stereoscopic equipment, crew, consultancy and 3D post services for a half hour 3D programme following Tony Hawk on his European tour in Berlin and Brighton.
Due to a combination of low weight, compact size and high quality image output, Inition chose to shoot everything with Toshiba IK-HD1(1920x1080i) minicams to capture the essence and drama of the competitor's daring skate tricks.
Capturing the Action from all Angles
Inition’s crew established three camera positions during the Berlin shoot.
A Fig Rig gave the cameraman incredible flexibility to capture fast motion shots. A Polecam lightweight jib was positioned at the top of a ramp side which captured stunning sweeping overhead shots including those classic 3D shots when the skater appears to be jumping out the screen. The third stereoscopic rig was mounted on a regular tripod which was used to capture ground level footage and close ups.
Real Time Stereoscopic Monitoring
To monitor the action, each rig was connected to a StereoBrain Processor. Battery powered and highly lightweight, the StereoBrain processor can process a left and right signal and output a variety of 3D modes which can be viewed on a 2D or 3D monitor. During the Tony Hawk shoot, Inition’s crew used StereoBrain processors to output an anaglyph feed to 7” HD-SDI monitors. Media was recorded to Nanoflash solid state recorders.
Using the three camera set up, Inition was able to deliver motion rich, immersive 3D footage for Boomerang Productions. Boomerang Productions delivered a 2D edit to Inition where it was geometrically corrected and mastered into 3D for 3D Blu-ray authoring,
3D Shoot: LG 'Rare Butterflies' Commercial
As part of LG’s multi million pound 3DTV advertising campaign, Inition worked with Framestore to shoot a 3D cinema advert which aims to show film-lovers how the 3D experience can be recreated in their living rooms. The campaign for media agency Mindshare was directed by The IT Crowd star Richard Ayoade. It features comedy duo Tim Key and his sidekick Lloyd Woolf who take viewers on a brief history of 3D through to the latest developments and what the future holds.
A Tongue-in-Cheek Look at 3D
The advert is a tongue-in-cheek take on current formulaic 3D showreels and starts with Woolf dressed up as Godzilla destroying a cardboard city below him. The sequence then pans through other popular 3D viewing genres such as football and nature, before ending in a stage set front room with Key and Woolf on the sofa and the strap line "Bringing the magic of 3D home with LG". The advert was shot in one take on Inition's SI-2K/Neutron camera system.
Inition's Andy Millns was the stereographer on-set. Post-production at Framestore included adding VFX to the live action sequence which was on-lined by respected VFX artist and post-production consultant David Cox. David Cox commented: "I was very happy with the material from the shoot, the optical line up between the cameras was very good and the colour matching was as close as I've seen."
The cinema advert marks LG's first foray onto the silver screen and will be shown alongside screenings of 3D movies Tron: Legacy and the new Chronicles of Narnia film, starting on December 10th.
You can watch the advert here (in 2D only) or pay us a visit to see in 3D!
3D Shoot: Rollercoaster 3D to Promote New Gameshow
Red Bee Media hired Inition to shoot a 3D advert promoting a new theme park based gameshow - 'Scream If You Know The Answer' for UKTV.
The brief was to replicate the adrenaline inducing feeling of riding the white knuckle rides at Thorpe Park and after a tough recce day trying all the coasters at the park, the team chose Colussus, the UK's only quadruple-corkscrew coaster.
At the front of the ride the Inition team installed two SI-2K Mini Digital Cinema Cameras in a parallel arrangement on a rugged mounting system designed by Extreme Facilities. To adhere to health and safety requirements, Extreme Facilities modified a crash dummy which housed and contained all the recording equipment.
The footage was finished in-house using our 2K Iridas SpeedGrade system which is suitable for large and small screen 3D projects, ideal as this 3D advert was shown in cinemas and on 3D TV sets in over 1,200 Sky 3D pubs.
De Beers 3D Film for Window Installations
Inition's sister company Holition partnered with 3D film production experts Pointy Stick to shoot a beautifully art directed promotional film detailing De Beers most dramatic pieces. The 3D film was displayed on a lenticular screens in London, New York and Tokyo, which do not require 3D viewing glasses. The first film was deployed globally, and a second film commissioned for Christmas 2010.
Technical Production
Inition provided stereoscopic expertise for the shoot and throughout post-production on what was a technically challenging 3D workflow requiring 8 individual camera views (rather than the standard left/right for 'normal' stereoscopic 3D) to allow deployment on Alioscopy glasses-free screens, supplied and configured by Inition.
Post production for auto-stereoscopic (glasses-free) live action films is a complex business, requiring effectively 8 separate timelines, each from a slightly different perspective. Retouching and rig removal are a particular challenge.
Deployment
100,000 people stopped and viewed the screen in the first four days of launch. The significant PR exposure that resulted helped lift perceptions of De Beers above those of being a typical jeweller and into the realms of innovative thinkers engaging their consumers with originality and creativity. The film has been previewed in New York and London and China.
"We are delighted with the quality of the production and the ability of the Alioscopy screens to stop people in their tracks. Feedback from Japan has been amazing. The campaign has generated a lot of interest and intrigue into the appearance of the diamonds in 3D and also into the technology that makes it possible." said Robert Cheng, De Beers Marketing Director
Check out Holition's site at www.holition.com and Pointy Stick at www.pointystickfilms.com