At Inition we have worked with a range of contemporary artists looking to exploit new technologies, experiment with new materials and find innovative ways of working. So we were delighted to read about the launch of the Samsung Art+ Prize, created to recognise the works of technologically-forward contemporary artists in the UK.

The team at RIG London, a Shoreditch design partnership and Andy Huntingdon have teamed up to launch a new design initiative; Frstee.com, festively rendered snowmen from Tweets.

This week, The Macallan, one of the world’s leading single malt whisky brands, launched a unique 3D holographic point of sale campaign promoting its exclusive travel retail range - The Macallan 1824 Collection.

Beam Global Spirits & Wine is launching an interactive augmented reality campaign for Red Stag by Jim Beam, the new black cherry flavoured bourbon hitting stores this month. The innovative promotion consists of a “Party Terminal” where participants are featured on-screen alongside virtual dancing girls at London Gatwick Airport.

Inition has successfully contributed half of the software and technology to allow the audience of the UK’s biggest consumer electronics show to interact with the Gadget Show presenters on stage.

Mattu, the internationally recognised centre of excellence for teaching innovative laparoscopic surgical techniques, initiated a live stereoscopic broadcast to a training facility which incorporated cutting-edge motion tracking technology to record the exact movements of the surgeon.