3D Film Production

CG or live-action stereo content for 3D displays

Inition are the leading stereoscopic 3D production experts in Europe with unrivalled experience and track-record. We've been producing 3D since our company was formed in 2001 and are behind many of the ground-breaking 3D productions you may have heard of in Europe and beyond. If you want to see for yourself, please call us to arrange a visit to our fully equipped 3D production and demo facility in Central London. Stereoscopic (aka. stereo, 3D or s3d) content adds depth, realism and a "wow" factor to any production. Combined with traditional production values, stereoscopic 3D provides an opportunity to take the moving image to another level of realism and immersion. Inition are the leading technology and production experts in the UK on all aspects of stereoscopic 3D with unrivalled experience in live and non-live stereoscopic production. Inition's 3D experts were behind:    - Keane live 3D webcast: the first of its kind, from Abbey Road for Sky and Nineteen Fifteen. Multi-camera HD OB to web, 3D digital cinema and first ever 3D transmission on Sky's TV network. Five 3D camera positions including 3 motorised mirror rigs in a production conceived by Inition during a meeting with the band in 2008. Click here to read an article about the event in TVB Europe Magazine.    - Are You Smarter Than Your 10 Year Old?: As-live 5 position shoot for Sky at BBC TV Centre in August 2009 for TwoFour and Sky. 4 Mirror rigs (two on techno-cranes) and 1 minicam SteadiCam rig. Inition provided all 3D equipment and expertise for the latest shoot for Sky's 3D channel.    - Don Giovanni: live 3D transmission of Handle's Opera from Rennes to 5 cinema locations across France. This was the first multi-cinema 3D transmission in Europe and the first with a paying audience. This project was commissioned by Orange (part of France Telecom) and was the second collaborative project with the French Broadcaster and Can Communicate (our production partners) in 2009. The first being a live football transmission of Lyon vs. Paris St Germain earlier in the year.  Click here to read an article about the event in TVB Europe Magazine   - Six Nations Rugby: the World's first live satellite 3D transmission with the BBC. Nonimated for a pretigious RTS Innovation award.   - Filming of the World Cup finals in 2006 (with Haptics). 4 camera positions at 5 games including the final.   - Usain Bolt's record breaking 150m sprint in Manchester 2009. Became the UK's first 3D digital cinema advert which went out before Ice Age 3. FilmNova production by Sky and Can Communicate. We work closely with production partners to provide access to all the equipment and expertise required for successful stereo 3D production. The options and workflow for 3D content creation/aquisition can be confusing as there are many considerations and techniques available depending on subject matter and the type of 3D display for which it is destined. Inition can provide expertise and equipment to help with: 3D live action production (using dual-camera rigs, from HD ( 3DVidRig ) to 2K ( 3DVidRig2K ) and beyond. We work with a wide range of cameras) Specialist 3D equipment sales/rental (3D camera mounts, including side-by-side and mirror 3D rigs and a wide range of 3D monitoring). Consultancy - we've been working in 3D for over 9 years, have strong relationships with all the major suppliers of 3D equipment, along with unparalleled 3D technical know-how. Expertise (stereographers, 3D technical production, stereo consultancy, camera/rig design, training) Post production (3D optimisation/finishing/fixing, 2K 3D online suite, mastering for digital cinema) Screening - wide range of inhouse 3D projection and 3D TVs. Also installation, sales and rentals on client sites. 3D computer generated production (CGI) Production Training Software Tools, 3D Display Equipment (with and without glasses) Live 3D event transmission Technical architecture design and consultancy for live 3D transmission (one of the few companies in the World that has done this on several occasions) Complete satellite or IP multi-camera live event transmission with broadcast partners Encode and transmission to digital cinema, 3D TV and web-casting. HD 3D archiving Unrivaled expertise in Europe (stereographers, 3D technical production, stereo consultancy, camera/rig design). We were the technical 3D brains behind the Six Nations 3D transmission with the BBC and Keane's 3D webcast. Supervision of all aspects of stereoscopic broadcast and provision of 3D camera and monitoring gear 3D equipment rental and sales (e.g. StereoBrain Processor, 3D mirror and side-by-side rigs, and 3D monitoring). 2D to 3D conversion, using sophisticated conversion algorithms to repurpose 2D video into 3D Conversion of existing live-action and CGI content Conversion of one format of 3D to another (eg, projection to Philips WowVX or anaglyph)  Cost effective conversion for Autostereoscopic Displays (e.g. Philips) Inition works in close partnership with a number of production companies including Can Communicate, a Richmond-based production company with a particularly strong pedigree in sports film production. See our news page for details of some of our work. Recording live-action stereoscopic 3D content creation involves using two cameras to capture the left and right eye images. Inition have many years' experience developing and using stereo video equipment, including simple side-by-side minicam rigs to fully motorised mirror rigs. Shooting with two cameras instead of one can complicate the production and post-production process but with Inition's guidance, this won't be prohibitively complex or costly. Inition take a flexible approach to 3D production - we can produce the entire piece - providing 3D-experienced crew and equipment for the shoot, post-production and deployment. Alternatively we can simply provide expertise (i.e. a 3D supervisor/stereographer) and/or equipment to handle the 3D elements of a shoot. We can also take-on post-production with our 2K online system and work closely with you to advise on 3D editorial options and mastering routes. Click here to see a range of 3D filming rigs Stereoscopic Computer Generated (CGI) or animated content creation can be handled using industry standard animation packages. Considerations for 3D should usually be made early on in the storyboard stages to optimize 3D effects. Inition has an in-house creative team experienced in all aspects of 3D CGI content production. The basic principle is that two separate randers are created, each from a slightly different camera position to create the 3D effect. We also produce content for the new generation of glasses-free displays such as the Philips WowVx. Take a look at our MPH case study for more on our capabilites. We have experience in character animation, product modeling, architectural fly-throughs, motion capture, and 3D scanning. We also offer stereoscopic production training. CGI content by Inition 2D to 3D Conversion can be applied to live-action or CGI productions to add 3D depth to standard 2D material. This is useful when re-shooting existing material in 3D is impractical or too expensive. Inition have access to the most sophisticated software algorithms available which have been developed specifically for this complex task and make 2D to 3D conversion a practical and cost-effective option for 3D content creation. stereo camera rig on 3D commercial shoot Viewing the content in 3D requires a special 3D display. We are able to offer an unrivalled range of 3D viewing solutions suitable for anything from a single viewer to thousands of viewers. We pride ourselves in only providing 3D equipment of the highest quality. A visit to our demo studios in London or Melbourne will confirm this. We have installed stereo theatres, both permanent and temporary, the world over. For example, we provide the 3D projection and playback technology for the world tours of Starlight Express (touring since 2002) and for the MPH Show (currently visiting the UK, South Africa, Dubai and Australia). We have completed more than fifty 3D projection system installations in the UK.