Stereoscopic (stereo or 3D) content adds depth, realism and a ‘wow’ factor to any production. Combined with traditional production values, stereoscopic 3D provides an opportunity to take moving images to another level of realism and immersion.

The options and workflow for 3D content creation can be confusing as there are many considerations and techniques available, depending on subject matter and the type of 3D display for which it is destined. Inition can provide expertise and equipment to help with:

• 3D live action filming (using dual-camera rig, e.g 3DVidRig)
  • Equipment sales/rental (3D camera mounts, entire 3D rigs and 3D monitoring)
  • Expertise (stereographers, stereo consultancy, camera/rig design)
• 3D computer generated content (CGI)
  • Production
  • Training
  • Software Tools, 3D Display Equipment
• 2D to 3D conversion, using sophisticated conversion algorithms to repurpose 2D video into 3D
  • Conversion of existing live-action and CGI content
  • Conversion of one format of 3D to another (eg, projection to Philips WowVX)
• Live 3D Event Transmission
  • Satellite, multi-camera live event transmission

Inition is part of The3DFirm. The3DFirm is a European-based alliance between Axis, Inition and Can Communicate, formed to provide a comprehensive solution for delivering high quality stereoscopic 3D experiences that entertain, influence and engage audiences.

Live-action 3D content creation typically involves using two cameras side-by-side to capture the left and right eye images. Inition have many years' experience developing and using stereo video equipment, from stereo dual camera mounts to live on-site 3D preview systems. Shooting with two cameras instead of one obviously complicates the production and post-production process but with Inition’s guidance, this won’t be prohibitively complex or costly.

Inition take a flexible approach to 3D production – we can produce the entire piece – providing 3D-experienced crew and equipment for the shoot, post-production and deployment. Alternatively we can simply provide expertise (i.e. a stereographer) and/or equipment to handle the 3D elements of a shoot. We can also advise on post-production solutions including how to handle editorial and other aspects of post in 3D.

Click here to see a range of 3D filming rigs

Computer Generated (CGI) or animated content creation is handled using industry standard animation packages. Considerations for 3D are usually made early on in the storyboard stages to optimize 3D effects. Inition has an in-house creative team experienced in all aspects of 3D CGI content production. The basic principle is that two separate randers are created, each from a slightly different camera position to create the 3D effect. We also produce content for the new generation of glasses-free displays such as the Philips WowVx. Take a look at our MPH case study for more on our capabilites.

We have experience in character animation, product modeling, architectural fly-throughs, motion capture, and 3D scanning. We also offer stereoscopic production training to selected partners.

2D to 3D Conversion can be applied to live-action or CGI productions to add 3D depth to standard 2D material. This is useful when re-shooting existing material in 3D is impractical or too expensive. Inition have access to the most sophisticated software algorithms available which have been developed specifically for this complex task and make 2D to 3D conversion a practical and cost-effective option for 3D content creation.

stereo camera rig used for 3D commercial shoot

Viewing the content in 3D requires a special 3D display. We are able to offer an unrivalled range of 3D viewing solutions suitable for anything from a single viewer to thousands of viewers. We pride ourselves in only providing 3D equipment of the highest quality. A visit to our demo studios in London or Melbourne will confirm this.

We have installed stereo theatres, both permanent and temporary, the world over. For example, we provide the 3D projection and playback technology for the world tours of Starlight Express (touring since 2002) and for the MPH Show (currently visiting the UK, South Africa, Dubai and Australia). We have completed more than fifty 3D projection system installations in the UK.

	Inition First in UK to Offer 2D to 3D Conversion Service 16 October 2007 Inition are proud to announce that, in a UK first, we can offer 2D to 3D conversion services. We offer offline conversion of 2D to 3D conversion for 3D projection or 3D displays of all types.
	3D on the Vegas Catwalk for TIGI Bed Head's Global Launch 04 October 2006 Inition provided the 3D expertise for TIGI Bed Head's Global Launch Event in Las Vegas, supervising the 3D shoot, providing 3D filming equipment and overseeing the projection and playback at the event. The project was produced by 16oz, a London-based production company and consisted of over 30 minutes of high-definition 3D. Inition worked closely with 16oz on all aspects of the 3D and produced 5 minutes of computer generated content as part of the film. The event was held at the Mandalay Bay Convention Center in September 2006. Click here to read the full story and view the gallery

Animation for multi screen installation

logo creation

Inition 3DVidRig

Portable stereo filming system, including 3DLiveView software for on-site stereo preview.

Duality 3D Projection System

Affordable 3D stereo projection, full range of configurations.

Inition 3DVidBox/3DVidBox HD

High-performance edit and replay system for stereoscopic video content (standard & high definition).

Polarising glasses

Variety of fully customisable card and plastic glasses

Stereoscopic Projection Screens

Full range of stereoscopic projection screens.