Inition recently created an augmented reality campaign for leading international perfumery Givaudan. Working with Amigo, Inition produced a 3D animation to showcase their perfume and the main ingredients that go into creating the fragrance. The campaign was shown in June on a large screen at Givaudan’s perfume symposium in Cannes.

Using Inition’s MagicSymbol application, the user holds up their invitation card to the webcam to start the animation. A perfume bottle appears and the lid pops off to reveal a misty aroma followed by four of the main perfume ingredients: Mimosa, Bergamot, Iris & Jasmin. All the ingredients then circle the bottle to demonstrate how the fragrance is created and then fall back into the bottle to form the key notes of the perfume. The bottle fades out to reveal Givaudan’s animated logo and strap line “Givaudan – Engaging the Senses”.