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News Presented for Samsung at the Turin Winter Olympics Torch Relay 2006, MagicSymbol™ is the next generation of 'reveal' technology, providing a unique competition experience. Samsung handed out thousands of promotional flyers containing a 'magic' symbol printed on the reverse. The recipients were invited to Samsung's sponsorship arena to find out if they had won a prize. Nothing new, you may think, but this 'reveal' has a uniquely compelling twist. Players showed their cards to a camera mounted alongside an ordinary plasma screen. Participants then saw themselves on screen and on their card appears, mysteriously, a 3D image of an Olympic competitor or a cool bit of Samsung kit. Move and spin the card around, and the animated model stays magically glued to the surface. If you find yourself looking at a Samsung phone, or a ski jacket, that's what you've won. It doesn't get more simple, or effective and proved a major crowd puller.
MagicSymbol™ uses computer-vision software technology, combined with off-the-shelf displays, a camcorder and a standard Windows PC to create the effect. Symbols can be printed on any flat surface. It proved a major draw in its inaugural outing in Rome and continued to work its magic along a tour which took in many major Italian cities and culminated in Milan. Inition were commissioned by Cheil Communications.
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London: 79 Leonard Street, London EC2A 4QS, UK - Tel +44 (0)20 7613 5004 - Fax +44 (0)845 345 2737 - inition@inition.co.uk |
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Melbourne: 104 Maribyrnong Street, Footscray, 3011, Victoria, Australia - Tel +61 (0)3 9687 8638 - inition@inition.com.au |