News  Inition Co-Produce Keane's Historic Live 3D Musical Performance

Inition Co-Produce Keane's Historic Live 3D Musical Performance

Client: Island Records / Keane / Nineteen Fifteen Productions / Sky

Inition last week triumphed with a ground-breaking production of the UK's first successful broadcast of a live event in 3D TV to a domestic 3D TV set, via Sky's satellite network and existing Sky+HD set-top boxes. The broadcast was part of a 3D music event co-produced by Inition, Sky, production company Nineteen Fifteen Productions and Island Records to coincide with Keane’s live performance that saw a 3D webcast of the gig via Keane’s website. Inition pitched the idea to the band back in December when they were using our 3D equipment to film the promo for Spiralling (more on this here). Keane, a band that have a reputation for embracing the power of new technology and connecting online with their fans were quick to take up the idea.

Stereoscopic pre-visualisation of the band at Abbey Road Studio One

The live 3D transmission took place at London’s Abbey Road studios as part of a three-screen 3D event that involved:

• Sky broadcasting over a high definition satellite transponder using SENSIO encoding and displaying the event on two Hyundai 46 inch high definition 3D TV screens. A VIP audience in Abbey Road's world-famous Studio 2 were able to view the full live Sky transmission.
• A separate 3D webcast over the internet using the anaglyph (red/cyan) glasses was made available to Keane fans internationally.
• A live broadcast via a satellite uplink to the 3D-enabled Vue cinema in Leicester Square, using SENSIO's 3D Cinema Encoder.
• Each camera was recorded at full HD for archival purposes. That's 2 X HD pictures for each camera position.
• Five 3D rigs from Inition including three 3D Mirror Rigs, and two side-by-side rigs (one SteadiCam and one PoleCam), 3D monitoring of live and preview feeds using several StereoBrain Processors. 3D technical architecture, 3D technical production, stereography, 3D camera build by Inition.

Watch an interview with the band about their 3D performance here

Click here to read an article about the event in TVB Europe Magazine

Andy Millns, Director of Inition, commented:

"It was fantastic seeing a project on this scale through from initial concept to delivery. In terms of complexity, this was the most advanced 3D shoot I've been involved with but it all worked seamlessly and I was delighted with the results. Working closely with the OB suppliers Telegenic, we put in a full 5 camera OB using a mixture of bespoke and off-the-shelf equipment and put it all into Abbey Road in one day as there was no room for a truck outside the studio. I'd also like to thank Polecam for their support with their minicam system which is very useful for 3D work."

Gerry O’Sullivan, Sky’s Director of Strategic Product Development, commented:

“We’re excited to have worked with Keane and their innovative management team to explore how our 3D TV technology might be used to offer a totally new viewing experience for live and recorded music."

“Being able to broadcast a live event in 3D is a real breakthrough as previous demonstrations have relied on recorded material. This is the first time we’ve broadcast a live event in 3D over satellite and it shows the significant progress we’re making with our research and development activity. The Keane event not only gave us new insight into our ability to deliver a rich and immersive live 3D experience into the home, but also confirmed that arts programming is another genre which has the potential to benefit from 3D."

“We are continuing to talk to a range of different partners and content owners to find out how far we can take this technology and most importantly whether there is future consumer demand for 3D TV services.”

For further information please contact:
Alix Wood, Inition, 079 8906 8416, alix@boxemail.co.uk 
Vicki Betihavas, Nineteen Fifteen, 0207 907 2667, vickib@nineteenfifteen.com

NOTES TO THE EDITOR:

About Nineteen Fifteen
Nineteen Fifteen is a London based production company formed specifically to produce live events in 3D. Headed up by Vicki Betihavas and backed by entertainment company, Everybody's, Nineteen Fifteen is pioneering 3D production in the UK music industry. Previous live music events produced by Nineteen Fifteen’s team include, Goldfrapp, Kanye West, Keane and Razorlight.
www.nineteenfifteen.com

About Inition
Inition is a leading 3D production and technology company. Inition produces live action, CGI, and interactive 3D content spanning digital cinema, 3D TV, live transmission, web-casting, interactive gaming, and live events.

Inition is at the forefront of 3D technology and is pioneering research into new 3D acquisition and post production hardware. Founded in 2001, Inition has worked on 3D imaging and interactive projects for a wide range of clients including O2, Toyota, The Disney Channel, CNN, Reebok and the BBC.

www.inition.co.uk