Case Study:

Augmented Reality Rebrand for Portugal Telecom

When:05.01.2014

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Brief

Arcstream approached Inition with a brief to unveil Portugal Telecom’s new company branding using Augmented Reality during a live stage show.

Solution

Inition developed an Augmented Reality reveal of Portugal Telecom’s new logo. This was integrated into a live presentation from the CEO Zenial Bava whereby he held the new logo in his hands on a huge 26.9m wide projection screen behind him on stage.

The very large projection display used 6 projectors and high quality broadcast cameras were utilised to enable the Augmented Reality presentation to appear at broadcase quality.

Results

An audience of 5000 people wactched the reveal including Henrique Granadeiro, Chairman of Portugal Telecom, along with the board of directors who then joined Mr. Bava on stage to experience holding their new logo in augmented reality.