Case Study:

2D to 3D for Cadbury Zingolo

When:05.03.2014

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The Brief

To work with Drum PHD and Fallon, to help create Cadbury’s first ever 3D ad. The high profile ad spot screened prior to James Cameron’s 3D epic ‘Avatar’ in over 200 3D cinema screens nationwide.

Solution

Using Cadbury Dairy Milk’s recent ‘Zingalo’ ad, which celebrates the chocolate brand’s fair trade credentials, Inition converted the footage into a fabulous 3D Stereoscopic version.

Results

The process of converting the existing 2D film into 3D was turned around in record time. The Zingolo ad lent itself well to 3D conversion because it features a head emerging from a garage and in 3D it appears actually to float right in front of the cinema audience creating a very impressive cinema experience.

Cadbury Dairy Milk’s ‘Zingalo’ advert has won the 3D Cinema Advertising Award at this year’s British Television Advertising Awards. The advert, which celebrates the brand’s fair trade credentials, featured a buoyant head which appeared to actually float in front of the cinema audience creating a very dramatic viewing experience.

The Award recognises the best TV & cinema commercials made by British advertising agencies and production companies. Working with Drum PHD and Fallon, Inition converted the footage into a fabulous 3D Stereoscopic version which screened prior to James Cameron’s 3D epic Avatar in over 200 cinemas nationwide.

Watch the 2D version below: