Case Study:

Augmented Reality Campaign for BMW

When:03.03.2014

Tagged:,

The Brief

BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition were asked to with Dare to create a unique interactive online brand experience supporting the TV campaign in which a roadster is steered across a blank canvas with the tires providing paint trails and colourful ‘expressions of joy’.

  • http://vimeo.com/28767003

Solution

Powered by Inition’s augmented reality technology, MagicSymbol, users create their own ‘expression of joy’ online. Users can test drive a virtual 3D Z4 and record their paint trails via the webcam and upload images and videos of their creations to YouTube and Facebook.

Results

Inition’s / Dare’s BMW AR campaign was rated number 1 in a run-down of the best AR campaigns in Brand Republic. See the run-down for yourself here (we also got the number 6 slot for our Toyota IQ campaign).

Read Revolution magazine’s feature “Behind the scenes: BMW’s augmented reality campaign” here.