INITION is a multidisciplinary production company with an expert arsenal of technical and creative skills and capabilities.

With a track record spanning over 12 years, we’re proud of our reputation, in both the UK and abroad, as a leader in the delivery of new technologies for creative communications well before they hit the mainstream; we’ve been augmenting reality since 2006, printing in 3D since 2005, and creating virtual realities since 2001.

From our Shoreditch London location, inclusive of our 2,000 sq ft Demo Studio, we’re able to showcase our work, along with the latest virtual reality, augmented reality, 3D printing and scanning gadgets and tools. Housing the UK’s largest collection of such tools, we’re in a unique position to offer traditional creative processes alongside cutting-edge, futuristic technologies to create experiences which engage, enlighten and entertain. Our unique INITION Demo Studio hosts the latest in 3D printers and scanners, holographic, immersive and 3D displays, haptic and motion tracking devices all under one roof, providing our clients with an all-encompassing hands-on experience and a hotbed for innovative ideas.

As a SuperCommunications company, we’ve got the added benefit of having a team of talented IT, content, production and post-production specialists to call upon which allows us to deliver truly unique, outstanding multidisciplinary work for our clients.


Inition’s production capability is underpinned by our relationship with a wide range of cutting-edge technology partners. We are an independent reseller of advanced 3D and interactive technologies and provide expert advice and delivery of technology-based solutions to a wide range of educational, AEC, automotive, medical and research laboratory clients. This means our production team is literally surround by new technology, creating an environment where new ideas are never in short supply.


Some of the tech that we harness, which is available to see at our Demo Studio, include haptics (force-feedback devices), all manner of 3D and holographic display, gloves, head-mounted displays, motion capture, gestural interfaces, 3D and 360 camera systems, 3D printers and scanners, and many more. Check out the Extraordinary Technology link at the top of the page…