INITION is a multidisciplinary technology company with an expert combination of technical and creative capabilities.

At INITION, we harness emerging technologies to create unique and memorable interactive experiences for live events, exhibitions, outdoor, experiential, digital and retail installations. With a track record spanning over 12 years, we’re proud of our reputation as a leader in the delivery of new technologies for creative communications well before they hit the mainstream; We’ve been augmenting reality since 2006, printing in 3D since 2005, and creating virtual realities since 2001.

From our Shoreditch location, complete with our 2,000 sq ft Demo Studio, we’re able to showcase our work, along with the latest Virtual Reality, Augmented Reality, 3D printing and scanning gadgets and tools. Housing the UK’s largest collection of such tools, we’re in a unique position to offer traditional creative processes with cutting-edge, futuristic technologies to create experiences which engage, enlighten and entertain. Our unique INITION Demo Studio hosts the latest in 3D printers and scanners, holographic, immersive and 3D displays, haptic and motion tracking devices all under one roof, providing our clients with an all-encompassing hands-on experience and a hotbed for innovative ideas.


Inition’s production capability is underpinned by our relationship with a wide range of cutting-edge technology partners. We are an independent reseller of advanced 3D and interactive technologies and provide expert advice and delivery of technology-based solutions to a wide range of educational, AEC, automotive, medical and research laboratory clients. This means our production team is literally surround by new technology, creating an environment where new ideas are never in short supply.


Some of the tech that we harness, and available to see at our Demo Studio include haptics (force-feedback devices), all manner of 3D and holographic display, gloves, head-mounted displays, motion capture, gestural interfaces, 3D and 360 camera systems, 3D printers and scanners, and many more. Check out the Extraordinary Technology link at the top of the page…