Home of the Extraordinary

Based in Shoreditch in east London, INITION is a production company with a difference. Specialising in the development of immersive experiences and cutting-edge projects, we harness 3D printing, 3D scanning, augmented reality, virtual reality and haptics technology to deliver world-class installation-based experiences and products for our clients. Drawing on a finely tuned blend of technical and creative expertise, INITION is like no other.

Scroll down

You’ll find the future of virtual reality, augmented reality, 3D printing and scanning just around the corner from Old Street, London.

Our Demo Studio

Located in the basement of our Shoreditch Studios, inition’s Demo Studio provides a glimpse into the future of emerging interactive technologies and a showcase of our Virtual Reality, Augmented Reality, 3D printing and huge variety of other installation-based work.

To find out more about INITION, to arrange a tour, or to keep on top of the latest virtual reality, augmented reality and other 3D technology news, developments and events, follow us on social media, join our mailing list or drop by our Shoreditch office for a chat.


Thank you to the team at Inition. We couldn't have asked for better results. Great team effort.

Sheena Sauvaire / Global Marketing & Communications Director

Latest from inition

Join our mailing list


3D Printed Vertebrae, Google VR Cinema and an AR Basketball Court


Virtual Reality Cinema, 3D Social Media Data & Interactive Mannequins


VR Storytelling, 3D Instruments, AR Banking and a ‘Sloth’ Helmet